- Understanding effects of crises on the tourism industry and how businesses can prepare and succeed in these times
by one of the world’s leading experts from the World Tourism Organisation
- Global coverage and perspective with cases and examples from the UK, Australia and USA
"Dr. Glaesser examines the subject in a very systematic and consistent manner and shows that not every negative event must necessarily turn into a crisis."
Francesco Frangialli, Secretary-General, World Tourism Organization.
Dr. Dirk Glaesser, author of “Crisis Management in the Tourism Industry”, offers excellent guidelines and groundwork on this subject for all levels of the international tourism industry. He illustrates with many of practical examples what the structures and methods for a successful crisis management are.
We have to thank the author and pay tribute to him on behalf of the tourism industry for such an
Günter Ihlau, Director of TUI and Chairman of WTTC’s Security Forum
"Holistic, sound and very complete… the book offers plenty of practical ideas and guidelines for a professional crisis management, whether from the academic or the professional point of view.
Prof. Dr. Peter Keller Director of Swiss Tourism and President of AIEST (International Association of Scientific Experts in Tourism)
"With tens of
millions of jobs dependent upon tourism around the globe, perfecting our crisis management skills is critical to the success of our industry and to the world economy. Never has this been more important than in today's uncertain geopolitical environment."
William S. Norman, President & CEO, Travel Industry Association of America
The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and
international crises have huge negative economic consequences.
Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction in order for the businesses involved to be more prepared for such events and how to handle their business in times of crises.
Using international up to date case studies this text discusses:
- The influential effect of the mass media
- How crises effect the purchase decision process
- Destination branding/image and its manipulation
- Preventative crises management and strategies